Best Digital Marketing Books
“Specialised Knowledge is Power”: In marketing world the most essential asset of any professional/company is knowledge. More knowledge of a specific subject will give competitive advantage to the company. In today’s digital era one needs to gain more knowledge and implement new strategies to improve the business of the company. Our Top 10 Digital marketing books list consist of various book for strategy and building live campaigns online. Digital Marketing Industry is constantly changing and professionals need to update their skill set based on current trends. But in the core concepts will always remain same no matter how many updates happen in the technologies.
In this blog post I will give you recommendation for some classic books to learn marketing concepts, digital marketing, SEM, SMO, Email Marketing, ORM, inbound marketing, Google analytics etc. In the below list I am sharing most of books which I have read and find them helpful for marketing. As I complete more books, I will add those books to below list. Top Marketing Strategy Books Principles of Marketing Philip Kotler is the one of the top marketing guru’s in world. In this book He explains in-depth concepts of marketing cycle, basics of marketing, understanding customers, building competitive advantage.
Jun 16, 2018 - Moreover, these qualities will help you to have a holistic understanding of how digital marketing works and how to get the best results from it.
One of the best part in the book is live examples of marketing strategies of big corporate companies. Author: Philip Kotler & Gary Armstrong Paperback: 620 pages Publisher: Pearson; Thirteenth edition (2010) ISBN-10: & ISBN-13: 9017 The 22 Immutable Laws Of Marketing This book is a classic marketing book written by Al Ries and Jack Trout. This book was first published in 1994.
You will learn about the fundamentals of marketing to avoid the common mistakes made in marketing. The topics in the book include leadership, category, perception, focus, exclusivity, line extension etc. Most of the concepts discussed in the book are applicable in todays’ marketing strategies Author: Al Ries and Jack Trout Paperback: 160 pages Publisher: Profile Books Ltd; Main edition (24 October 1994) ISBN-10: & ISBN-13: 9109 Positioning: The Battle for Your Mind This book is a one of the most popular books in marketing to understand the importance of positioning. In this you will learn about the concepts of positioning, user perspective, how to position you product as leader/follower, power of name etc. It has some great examples of positioning in marketing. This book will help you gain a new perspective to develop a marketing strategy based on your brand/product position in market.
Best Digital Marketing Books Pdf
Author: Al Ries and Jack Trout Paperback: 224 pages Publisher: McGraw Hill Education; 2nd ed. Edition (16 January 2001) ISBN-10: & ISBN-13: 9586 Ogilvy on Advertising (Read) This book is written by David Ogilvy, father of modern advertising. This book is completely filled with ad copies to give a clear perspective of the concept. The topics covered in book are how to write ads which sells, how to get jobs in ad agency, how to run an ad agency, how to get clients, importance of research in advertising, concepts of print & tv ads. You will understand about the most successful ad campaigns and creative thinking behind those ads.
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Author: David Ogilvy Paperback: 224 pages Publisher: RHUS; 1st Vintage Books ed edition (12 March 1985) ISBN-10: 039472903X & ISBN-13: 9039 Purple Cow: Transform Your Business by Being Remarkable Written by Seth Godin, one of the top marketing experts who written many books on marketing strategies. The main subject of the book is How to make your brand/product remarkable.
In today’s world we have many companies starting ‘Me Too’ products. So how should you differentiate your brand/product from others in such a way that its instantly recognisable and define its own position in market. Book consists of very good real time marketing examples to make it clear for the reader. Author: Seth Godin Paperback: 160 pages Publisher: Penguin UK (27 January 2005) ISBN-10: 014101640X & ISBN-13: 9405 List of Digital Marketing Books by Topic Top books for Search Engine Optimization The Art of SEO – Mastering SEO This book is written by the four top search engine optimization experts in the world. In this book you will learn about the fundamentals of search engines, algorithms, website architecture for seo, keyword research, competition analysis, on-page optimization guidelines, off-page optimization strategies, social media strategies for seo.
This is one the must read book for understanding the SEO concepts with realtime examples. It consists of basics to advanced concepts of SEO. Authors: Eric Enge, Stephen Spencer, Jessie Stricchiola, Rand Fiskin Paperback: 734 pages Publisher: Shroff Publishers, Second edition (2012) ISBN-10: & ISBN-13: 9677 Google Semantic Search Google Semantic Search Book explains about Knowledge Graph™, TrustRank™, AuthorityRank™, personalised and mobile search, social media activity, and much more. This book is highly recommended to understand the present context of Google Search using Machine Learning and Advanced AI algorithms. Author: David Amerland. Paperback: 240 pages Publisher: Que Publishing; 1 edition (July 10, 2013) ISBN-10: ISBN-13: 9348 Top Books for Social Media Marketing Art of Social Media: Power Tips Written by Guy Kawasaki, one of the pioneers of social media marketing and digital marketing.
In this book you will learn about how to optimize your social media presence, how to develop and share content, how to engage with people, how to build you brand identity on social media. This provides realtime examples of social media marketing to help you enhance your brand presence on social media. Authors: Guy Kawasaki & Peg Fitzpatrick Paperback: 208 pages Publisher: Portfolio; 1 edition (1 March 2015) ISBN-10: & ISBN-13: 9473 Jab, Jab, Jab, Right Hook Written by New York Times bestselling author and social media expert Gary Vaynerchuk.
In this book you will learn about how to build social media strategy and engage the customers with your brand on social media. You will learn about the following social networks and strategies to design content for Facebook, Twitter, InstaGram, Pinterest, Tumblr and other emerging networks. This is highly recommended book for social media specialists to learn a new approach of content strategy.
Author: Gary Vaynerchuk Print Length: 229 pages Publisher: HarperBusiness; 1 edition (26 November 2013) Top Web Analytics Books Web Analytics 2.0 Written by one the guru of digital analytics, who is also a chief evangelist of digital marketing in Google. This is a must read book for understanding the concepts of web analytics. The book teaches you inside out of web analytics, how to read and interpret the data. How to make decisions based on the web analytics data.
This book is not specific to analytics tools, and covers all topics in detail. Author: Avinash Kaushik Paperback: 504 pages Publisher: Wiley; 2nd edition edition (2013) ISBN-10: & ISBN-13: 9451 More books update will be added soon.
Best Digital Marketing Books 2018
Last updated: April 24th 2018.